The first champions of Brainstorming believed that it was a tool that everyone in an organization could use to be more effective. Early articles celebrated frontline people who used the process to generate money-saving ideas. In today's highly competetive world, there is no room for exclusive brain trusts. An organization is more responsive to the needs of it's customers if everyone is an idea person.

The workshop is designed to help you create useful, real world ideas. Directions and checklists guide you through brainstorming, the creative process, and sources of workplace innovation. The workshop teaches the skills and tools needed to be more creative and effective. These include brainwriting, affinity diagrams, purpose hierachies, performance gaps, and idea selection.

Brainstorming 101 is a challenging, rewarding learning experience. It is an investment that will empower your people to create new products, better service and increased productivity.